Social media Post design for a premium UPVC windows & doors brand in the Philippines — built on a foundation of German engineering heritage and bold typographic identity.
Building a brand from the ground up
Hobby Homes Philippines had no existing visual identity for digital marketing. The goal was to establish a strong, recognizable Instagram presence that communicated premium product quality and positioned the brand as the go-to UPVC supplier in South Luzon.
The work spanned brand identity, a reusable post design system, and content strategy — all anchored to Hobby Homes’ key differentiator: German-engineered windows and doors, now available in the south.
Four problems to solve
No visual identity
No color system, typography, or logo usage guidelines existed for social media use.
Technical product
UPVC needed to be communicated in an aspirational, lifestyle-oriented way — not just spec sheets.
Competitive market
Established brands already had stronger online visibility in the same region.
Multiple content needs
Needed scalable formats for promos, product features, brand awareness, and contact posts.
Post formats designed
01
Brand awareness
German technology, smart design, premium quality messaging
02
Promotional
Shop-now CTAs, availability announcements, feature highlights
03
Product feature
UPVC casement systems, accessories, and installation shot
04
Contact posts
Viber, email, and address formatted for easy saving and sharing